Authentic Denim Guide

With the title of superstar musician under his belt, Justin Timberlake's sights are set on taking over the fashion industry, and he's doing it with the help of childhood friend Trace Ayala. The duo launched William Rast, a line that's a little Tennessee and a little Hollywood, in November 2005 and hit the runways in 2006. The styles are pure fashion innovation and the name pays homage to their Tennessee roots. William is the first name of Timberlake's grandfather and Rast is the last name of Ayala's.